New ads highlight AutoNation’s employees

The nation’s premier new-car or truck retailer is commencing a multimillion-greenback “Go Be Wonderful” advertising campaign that it suggests coincides with an employee retention and recruitment exertion.

Auto retail huge AutoNation Inc. mentioned on Tuesday that it was launching the campaign, that includes its personnel, on tv stations like ESPN, CNBC and NBC ahead of the Indianapolis 500 race on Sunday. AutoNation is a sponsor of Indy 500 driver Helio Castroneves, who is seeking a history fifth Indy 500 earn. The race airs Sunday on NBC.

The marketing campaign, which also will appear in radio, print, online and in social media, was produced by AutoNation, I Believe Studios and Zimmerman Promoting.

Marc Cannon, AutoNation’s main consumer knowledge officer, in an electronic mail to Automotive News, did not specify how many tens of millions of pounds the retailer plans to invest on the campaign.

Cannon said the advertisements spotlight AutoNation workers, “the men and women who make us a terrific location to purchase, provide or assistance a vehicle.”

AutoNation’s work site on Wednesday showed 1,263 outcomes for positions ranging from income associate, finance and insurance policy manager to porter, cashier and assistance adviser at places across the country.

“We are normally looking to incorporate talented, pushed people to our organization,” Cannon mentioned in the email. “As we carry on to make our enterprise, we want to develop with the very best from all over the state.”

AutoNation, of Fort Lauderdale, Fla., ranks No. 1 on Automotive Information‘ listing of the best 150 dealership teams dependent in the U.S., retailing 262,403 new vehicles in 2021.