Auto Trader to power used car pages on What Car? and Autocar

As of 1st July, Car Trader will electrical power the utilized car internet pages on What Automobile?, and its sister web site, Autocar.


This partnership will assistance Car Trader to lengthen its retailer partners’ revenue opportunities by reaching a further more 24.9 million remarkably engaged buyers just about every 12 months and grow its impact around the auto acquiring journey.

The lookup knowledge on What Motor vehicle? and Autocar will prolong the arrive at of the c. 440,000 used motor vehicles at this time on Car Trader to new consumers. People looking at made use of cars on every web-site will now be introduced on to Automobile Trader’s marketplace and ready to total their automobile purchasing journey there. As nicely as obtain to a considerably larger stock of new and used vehicles, obtainable from about c. 14,000 vendors, buyers will reward from Vehicle Trader’s elevated transparency on pricing, powered by its award-profitable valuations.

Car Trader’s Main Functioning Officer, Catherine Faiers, stated: “We’ve extended been an admirer of What Auto? which has a heritage as extensive and as prosperous as our have, with both makes synonymous with the United kingdom automotive retail sector.  At a time when the field is facing new challenges, this partnership provides us an thrilling chance to carry new prospective buyers on to our marketplace a great deal earlier in their journey, and in entrance of our retailer partners’ stock. In return, we’re equipped to give What Auto? customers uncomplicated entry to the UK’s most significant and most trustworthy marketplace for vehicles, helping them come across their best future auto.”

Rachael Prasher, Handling Director, at Haymarket Automotive, publisher of both What Motor vehicle? and Autocar, extra: “This is a excellent partnership between two of Britain’s major and greatest-know car-purchasing brand names. Website visitors arrive on the What Auto? website at every phase of their auto-getting journey, from their earliest study to when they are prepared to get, and the prospect to hook up our course-primary utilised overview people to the largest utilized automobile shopping for marketplace can make best sense. I’m delighted at the possibility to function with Automobile Trader and appear ahead to developing the romantic relationship as we take pleasure in accomplishment together.”